Come for the Produce; Stay because you can Afford to...

Farmers Markets provide access to high quality food and help build a vital local industry, but their cost and access problems have made it difficult for them to connect with struggling communities. Now, insurance giants Aetna and the Hartford are going to start offering shuttles to a Hartford area farmers market this summer to help mitigate this problem. In addition to this...

 "The Hartford and Aetna are helping to support the Double Value Coupon Program by donating money — a dollar donated for each dollar their employees spend at the farmers’ market."

Shuttles to bring people to where the food is, and double coupons to help them afford the cost. For people concerned with food security, this will be a program worth watching.

SOURCE: Matthew Sturdevant, the Hartford Courant, http://courantblogs.com/ct-insurance/aetna-the-hartford-offer-shuttle-to-billings-forge-farmers-market/